CBD, also known as cannabidiol, was already a booming industry, but amid the Sun And Moon Boho Hippie Celestial Line Art Aesthetic Top Shirt and I love this pandemic, brands have charted record spikes in sales. Considering the purported benefits of CBD, which include treating anxiety and offsetting stress, it’s no surprise. And the offerings are only getting better and more individualized, even if you have to cut through noise to get there. On the skin-care front, 2020 saw the introduction of brands like LOUM Beauty of Calm, a New York–based, clean beauty start-up that partnered with psychodermatologist Francisco Tausk to target the effects of stress on the skin (how timely!) with a priming moisturizer infused with organic, broad-spectrum CBD—which has been shown to decrease excess sebum production—to minimize breakouts.
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Edibles have received a delicious refresh with Rose Los Angeles and Gossamer dropping CBD-infused Turkish delights—laced with watermelon, tomato, and sencha green tea—developed by chef Tara Thomas. And as the Sun And Moon Boho Hippie Celestial Line Art Aesthetic Top Shirt and I love this nonalcoholic beverage market grows, you can sip it, too. British brand Trip, which saw a 420% increase in sales since social distancing began, has seen a flood of interest around their fizzy CBD-infused tonics, also spiked with soothing chamomile, energizing ginseng, and healthy brain function–supporting L-theanine. There’s also just-launched newcomer Aplós, which serves up a sleek bubbly, citrus-led liquor alternative enhanced with sustainable, organically grown broad-spectrum hemp. “Since coronavirus hit we’re under way more stress, so CBD has become so much more relevant,” Olivia Ferdi, cofounder of Trip, told British Vogue. “Anxiety has shape-shifted, and the way we look after ourselves—our self-care rituals—have come into question. Plant-based, preventative remedies—taking as good care of yourself as is possible to fend off illness—have become the new approach to our health.”