The rise of conspicuous non-consumption has been a long time coming. Over the Vintage Maui Hawaii Hawaiian Beach Surfing 70’S Surf Gift Shirt Additionally,I will love this last decade or so, we have witnessed a slow and sometimes painful pivot as fashion at first ignored, then loftily entertained, and finally fell head-over-heels for the concept of “sustainability.” Those who were once dismissed as sackcloth-wearing, soy-munching, Gaia-loving outliers—ideology driven pioneers such as before-her-time Katharine Hamnett, perfectly-timed Stella McCartney, and of-his-time Christopher Raeburn—have proven to be the Cassandras who saw first what most of fashion was too busy making new stuff to realize: As a marker of desirability, being environmentally virtuous has transitioned from niche consideration to central parameter of desire.
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To succeed commercially, fashion must reflect and service the Vintage Maui Hawaii Hawaiian Beach Surfing 70’S Surf Gift Shirt Additionally,I will love this desires of its times. Which is why at a time when it has dawned on many of us that the Paris Agreement (on climate change) is far more significant than Paris Fashion Week, we’ve seen a welcome rush of CSR sustainability statements from larger houses and an increasing amount of new labels whose message is built around their environmental credentials. This emphasis on “sustainability,” however, increasingly feels like a sop—a Band-Aid on a bullet-wound—and leads to what I like to term “The Westwood Paradox.”